2347 - Why Your Brand Might Be the Only Thing Standing Between You and World Domination with Visible Logic, Inc.'s Emily Brackett

Josh Elledge

Published on: 13/12/2025

In this episode, Josh Elledge interviews Emily Brackett, founder of Visible Logic, Inc., who shares her love of Maine’s outdoors and explains why branding is an ongoing, strategic process rather than a one-time design task. She discusses current trends such as AI-generated branding content and underscores the importance of having a strong foundational brand strategy before creating visuals or marketing materials. Emily also offers practical advice for small business owners, explains how her tools help clarify brand traits, and encourages listeners to define what makes their brand unique so they can stand out in a crowded market.